A new identity for Giardina Group

You’ll see it more and more often. In many countries it’s already the main character of the new international campaign launched by Giardina Group for Ligna’s next edition in Hannover.

A feminine silhouette to recall elegance and style, a “spray” of color that synthesizes Giardina Group’s vocation for painting, a pay off that will tell the will of the Italian reality to carry on with innovation. These are the element chosen for the „Painting the future!” campaign, that will be the centre of an intense communication activity shared with the most important dealers of the Group in the world. It’s the beginning of a new strategy that will lead to a stronger and more vivid presence and visibility of Giardina Group all around the world.