Trust and innovation: the values of Giardina Group
Mark Robinson shares the experience and vision of Giardina Group, focusing on trust, quality, and innovative solutions for the world of coating and finishing.
Values, Quality, and Vision. Mark Robinson is the sales area manager for Giardina Group in the Canadian market, the United Kingdom, Ireland, Slovakia, the Czech Republic, and the Baltic States. With over twenty years of experience, he has a privileged perspective on markets that have been and continue to be of great importance to Giardina Group.
“I have known Giardina Group for many years and have always appreciated the group’s vision. When I moved to Europe, they were looking to expand globally. After some discussions, we discovered that we shared the same vision, which is now yielding great results”.
Mark Robinson
A MARKET IN EVOLUTION
According to Robinson, the finishing market is characterized by heterogeneous trends: “In some countries, there is a certain slowness and caution, but there are markets that remain active and proactive, continuing to purchase complete and automated finishing lines. This demonstrates resilience and ongoing interest in cutting-edge solutions. Having a high-profile technological offering is essential for approaching every market.”
What are the “most requested” solutions from the market?
“Our automated feeding and stacking solutions, spray lines, and roller lines are particularly in demand. These technologies represent the core of our offering and respond to needs for efficiency and precision. Customer requirements are becoming more and more sophisticated as they seek flexible configurations that can adapt to changes and increasingly stringent market demands: speed, quality, and durability. Furthermore, many companies are investing in greater automation, a trend that will certainly continue to grow in the near future.”
VALUES AND PROSPECTS
When talking about Giardina Group, do customers recognize well-defined values?
“Certainly. Trust in the brand, in a group that has always placed the customer at the center, the quality of the equipment, and the ability to offer effective solutions both today and in the future. Consumer demand is constantly evolving, and we are ready to respond with innovation and expertise.”
Looking ahead, Mark Robinson maintains a positive attitude despite the uncertainties of the global context. “As one might expect, due to the political situation,” Robinson explains, “we might witness a slight downturn in the market in some countries. However, Giardina Group operates in many countries and different sectors, ensuring solutions that will continue to generate success and satisfaction among customers.”